Who is Erin Fetherston?

Ok, so I like to think that I'm all hip to fashion in my D&G daisy jeans and Miu Miu shoes and Normal Kamali for Everlast shrug (the first collection, not the freaky stuff she's doing right now) and all that today. Then, I'm poking around the fashion blogs seeing who's next up for Go International for Target. In case you forgot, I had a small fit over Libertine. But then I found Erin Fetherston.

OMG, I'm in love. What's Libertine? Skulls and whales? What? No, hearts, always hearts, love me my hearts. Erin Fetherston has a bit of a Alice in Wonderland aesthetic and now for Target prices. I'm screwed. Pretty much anything that looks like doll's clothes are like crack for me. And here we have a whole line of that sort of thing with freakin' HEARTS. Oh, I'm just ordering online...forget trying to source it from the stores.

And for those of you who don't think this will sell well outside of NYC, that the MN kids won't get it? You obviously didn't try to find any of the pieces of Paul & Joe at the Minneapolis stores. Gone. Toast. All bought at full price. Trust me. I had spies there when I missed them here and yes, I tried the website and they were gone, not that I'm still bitter or scarred or anything.

The strong pieces of this collection will sell...the hearts, the coats, the dresses and jumpers. Some of the more cutesy pieces with bows and stuff are a bit more of a gamble as they didn't all sell very well with the previous Go International lines. I don't know about you, but I'm not too sure about formal shorts in winter no matter who's designing.

The key pieces will match the Paul & Joe fervor and just fly. Just stay away from my size.